Turning paid advertising into predictable business growth.
I'm Junaid, a Performance Marketer and Media Buyer. For 5.5 years I've helped DTC, eCommerce, real estate and service brands grow through paid media, creative strategy and conversion-focused websites, across the US, Canada, Australia, the UAE and Pakistan.
Faisalabad, PakistanTaking projects
Behind the campaigns, there's a strategist.
I'm Muhammad Junaid, a performance marketing specialist from Faisalabad. I've managed more than $150M in ad spend, with budgets of up to $5M a month, across Meta, Google, TikTok, Snapchat and YouTube.
My work is full-funnel customer acquisition: paid social, PPC, creative testing and lead generation, measured against CAC, MER, ROAS and CTR. I've scaled 35+ local and international brands, from Blueprint by Bryan Johnson and Mars Men to Shark Tank US brands like Hugsleep and Moment.
I started out as a developer and built 50+ eCommerce stores before moving into media buying. That background shapes how I look at landing pages, tracking and conversion rate, because the ad is only half the sale. Today I lead a team of 12 media buyers at HCA Consulting Group.
Six ways I move the numbers.
Ads bring the traffic, creative earns the click, and the store or landing page closes the sale. I can work on any piece of that, or all of it.
The journey so far.
From building WordPress stores for Australian agencies to leading a 12-person media buying team for US brands.
Digital Marketing Specialist
at HCA Consulting Group- Lead a team of 12 media buyers running Meta and Google Ads for US DTC and eCommerce brands, overseeing execution, budget pacing and daily optimisation.
- Managed Mars Men at up to $5M a month, $120M+ in total spend over two years, against CAC and MER targets.
- Grew Peach Truck's ROAS 43% year over year (3.20× to 4.59×) on 27% less spend and Hugsleep's ROAS 15% quarter over quarter (1.27× to 1.46×) on 42% more spend.
- Lifted Ethnik Living's MER from 1.9–2.1 to 3.5–4.2 on $150K a month.
- Run creative strategy end to end and direct landing page CRO with the development team.
Performance Marketer
at Allied Tech Global, Karachi- Ran Meta and Google Ads for US, Canadian and local clients in retail, beauty, food, technology and property services.
- Scaled Herculous Supplements on $15K a month, lifting ROAS from 2.1–2.3× to 3.6–3.9×, around 70%.
- Delivered qualified leads for Clearview Property Inspection Canada and Logic Minds Technology USA that converted into new clients.
- Drove walk-in traffic for US restaurants and grocers including Pardesi Grocers, Star Gyros and Zitalian Beefs.
Performance Marketer
at Tech Boosters Ltd, Faisalabad- Ran paid campaigns on Facebook, Instagram, TikTok, Snapchat and Google for real estate, eCommerce and service clients.
- Generated qualified leads for housing projects including Top City, Palm City, Lyallpur Smart City and Etihad Town Phase-II.
- Optimised for lower CPL and better lead quality; managed campaigns for Amin Technicals UAE and other international clients.
Marketing Manager
at Meridian Enclave, Faisalabad- Owned lead generation for a real estate housing project through Facebook, Instagram and YouTube Ads.
- Led a 3-person team of designers and appointment setters, turning ad leads into booked client meetings.
- Reported performance to management and joined client meetings to support sales closures.
WordPress eCommerce Developer
International remote roles- Built 50+ eCommerce stores on WordPress for Thekonector.com, an Amazon agency in Australia.
- Fixed email deliverability and SMTP issues for clients of VM Marketing, a digital agency in Australia.
Campaigns, with the receipts.
Open any project for the full story: the brand, my role, what I did, and the numbers from the account.
Real dashboards, real numbers.
Screenshots from Meta Ads Manager and Northbeam. Campaign names are blurred to protect clients. Tap any one to see it full size.
One person, the whole funnel.
Certifications
In their own words.
Kind words from clients and the teams I work with every day. Tap any one to read it in full.
Have a business to grow? Let's make it happen.
Whether you're looking to scale your advertising campaigns, improve your marketing performance, or build your next digital experience, let's discuss how I can help.
